PSE Archery | New Shopify Theme

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David Grant

Sun Sep 24 2023

  • Shopify
  • E-Commerce
  • Merchandiser
  • Site-wite Redesign
  • Developer
  • UX Designer
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PSE Archery, Inc. is a renowned American archery supply company celebrated for its exceptional bows, arrows, and equipment. Founded by Pete Shepley, a visionary product engineer, PSE has made significant contributions to the world of archery since its inception in 1970. This case study explores our partnership with PSE Archery, highlighting our role in advancing their digital presence and user experience.

Project Background

PSE Archery is a pioneer in archery equipment, offering a wide range of high-performance bows and crossbows. Known for their commitment to precision and innovation, PSE has set industry standards with products that cater to hunting and sports enthusiasts worldwide.

Precision in Every Shot

At PSE Archery, excellence is not an option; it's a standard. The company's legacy of crafting exceptional archery equipment is rooted in the vision of its founder, Pete Shepley, who, as a product engineer, set out to manufacture his own line of products. PSE was among the first companies to produce compound bows, marking a turning point in archery history.

Unique Features

PSE is renowned for its high-performance bows, including the record-breaking Full Throttle, which became the fastest bow on the market with IBO speeds of 370 fps in 2014.

Our Partnership

Our collaboration with PSE Archery aimed to elevate their digital presence, making it easier for archery enthusiasts to explore their product offerings, access valuable resources, and engage with the brand. We worked closely with the PSE team to achieve the following goals:

Goals from the Client

  1. Enhanced Website Design:

    Create a visually appealing and user-friendly website design that showcases PSE's product range effectively.

  2. Improved User Experience:

    Develop an intuitive website layout, making it effortless for users to find information about bows, arrows, and other archery equipment.

  3. Mobile Optimization:

    Ensure the website is responsive and accessible on all devices, enabling users to explore PSE's products on desktops, tablets, and mobile phones.

  4. Resource Integration:

    Integrate comprehensive resources, including product specifications, user manuals, and customer reviews, to assist users in making informed decisions.

  5. Engagement:

    Facilitate user engagement through interactive features such as video demonstrations, virtual product tours, and a user-friendly contact system for inquiries.


Our collaboration with PSE Archery was a testament to our dedication to enhancing the digital presence of industry leaders. PSE's commitment to precision and innovation resonated with our team, motivating us to deliver a website that mirrored their excellence.


Since the launch of the new website, PSE Archery has received positive feedback from both new and existing customers. Users have praised the improved user experience, streamlined navigation, and the wealth of resources available on the site.


PSE Archery continues to lead the archery equipment industry with its commitment to precision, innovation, and high-performance products. Our partnership allowed us to contribute to PSE's digital journey, ensuring that archery enthusiasts worldwide can access the finest equipment and resources with ease.

If you are looking to enhance your brand's digital presence and engage your audience effectively, contact us today. We are passionate about collaborating with industry leaders to achieve digital excellence.

Frequently Asked Questions

  • "What makes PSE Archery's products stand out?"

    • PSE Archery is renowned for its commitment to precision and innovation. Their high-performance bows and equipment, including the record-breaking Full Throttle, set industry standards for excellence.

  • "Can I find user reviews and resources on the PSE Archery website?"

    • Yes, the PSE Archery website offers a wealth of resources, including product specifications, user manuals, and customer reviews, to assist users in making informed decisions.

  • "Is the PSE Archery website mobile-friendly?"

    • Yes, the PSE Archery website is optimized for mobile devices, ensuring a seamless browsing experience on smartphones and tablets.

  • "What's next for PSE Archery?"

    • PSE Archery continues to innovate and expand its product range. Stay tuned for the latest advancements in archery equipment from this industry leader.

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